Is WHAT you say so important? The Influence Of Non-Verbal Communication October 28, 2015 10:58

Communication is a tricky thing. There are PH’D degrees on the study of it. While numbers can vary according to the study, researchers all agree that non-verbal communication is of the utmost importance versus the words you actually say.

Even with the best intentions and speaking skills, Research studies show people will remember only 13% of any message.

The written text is a 3% comprehension rate – so how does that impact your PowerPoint slide creation or emails?

Add the actual words you say – and you’re up to 7% of your message being comprehended.

Hmmmmm......7% of your message – with what you say and what’s on your slide?

So the other whopping 93% of what’s understood by your listener is your non-verbal components. Non-verbal can include your voice tone, inflection, body language, pitch, rate and other factors.

Say these sentences three different ways:

What did you do last night? (Concerning tone, delivering message was you look so tired. I am worrying about you)

What did you do last night? (Angry tone, delivering message was you are in trouble, I am so mad at you)

What did you do last night? (Teasing tone, delivering message was you look like having fun last night. Tell me more!)

Here we used the same words each time but the non-verbal communication changed the message entirely. 

How does this impact your communications day to day? Be sure you’re mindful of the non-verbal presentation you give to others, and be sure to look at and assess the non-verbal communication of others during their messages to you. Reading the "whole picture" can help you be intuitive with what's being said and done.